High-End Renovation on Madison Avenue


“The project needed a high level of skill and creative thinking to accomplish what looks quite simple. We created a truly wonderful interior environment with high-end finishes that the client completely loves.”

-Bob Reid, tS member & owner of ReidBuild

This week we’re on Madison Ave. with new tS member ReidBuild, for a close up look at their high-end, Brazilian-inspired condo renovation. Despite this apartment’s beautiful Central Park views, the space had its share of challenges to address in the renovation —  in general, the apartment lacked any charm or style, and, after being originally built in the 80’s, no updates had been made to it since. When it came to constructing the new design, the old framing system did not allow for the new electrical and plumbing lines, so the ReidBuild team took all the walls out and built them back new. After 14 months of construction, the 3-bed, 3-bath apartment embraced its sophisticated new style.


The new home is light and open, with a beachy palette of bright whites and sea greens. The Brazilian-inspired design and style comes from the client and architect, both are from San Paulo, Brazil. Here in the dining room, the city skyline is on full display through large windows and reflected in an oversized, 12′ x 7.5′  chrome-frame, mirrored glass barn door on industrial hardware, by Bartels.

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The adjacent living room features custom white satin lacquer millwork for the entertainment unit, AC covers, bookcase and baseboards, as well as an integrated sound system. The living room, dinning room, kitchen and hallway are all painted with Benjamin Moore’s Simply White, to create a beautiful contrast with the custom, hand scraped black oak floors by LV Wood.


We love the kitchen’s simple and very graceful style. Here, ReidBuild carefully installed new custom-built, white cabinets by Brazilian company Florense, as well as very fragile, white back painted, glass countertops by Zecca Glass. Other modern touches include a gas stovetop from Miele’s Hexa Design Series and Dornbracht’s Tara Classic Faucet.


The new master bedroom gets lots of natural light during the day, making the Luton electric blackout shades (used throughout the apartment) a necessary accessory. The bedroom’s muted tones and soft touches — fabric wall treatments, satin finish cabinets, and beautiful wool carpeting by Einstein Moomly — make it the perfect place to relax and recharge.

Each of the home’s 3 bathrooms feature Thasos slab marble surfaces by DaVinci Stone, and classically-designed fixtures. The faucet above is Lefroy Brooks classic three hole basin mixer with a Kohler Vintage under-mount sink. The glass shower enclosure, white glass counter and wall are by Zecca Glass.

In the new guest room, walls are painted custom color which reminds us of a day at the beach. It also features custom built-in wall niches with mirrored backs, which add to the lightness of the space.


Here’s Bob Reid, owner of ReidBuild, back at work in his office — we can’t wait to see more beautiful projects from Bob and his team!

Thank you ReidBuild, and special thanks to photographer Ricky Zehavi for sharing her photos with us!

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