The concept of Concept, in Hotel 50 Bowery, puts the noir in nightclub
As one of a trio of on-site culinary options inside Chinatown’s Hotel 50 Bowery, Concept, the hotel’s boutique nightclub, was looking to redesign its space. The after-hours lounge would reflect the urban and culturally rich neighborhood it was located in. The owners tapped Sweeten, a free service matching business owners with vetted general contractors, to find a contractor to create their vision.
Flanked by a landmarked building on Bowery, the hotel’s history and bustle of Chinatown are reflected in a gritty yet glamorous underground club setting. Decorative chains hang overhead and ornate gold-framed mirrors cover the walls. Disco balls figure largely, reflecting light everywhere: on the main floor, atop mannequin’s heads, and fashioned as voluminous sculptures.
A few steps up to the mezzanine behind the bar is an ode to some music greats, displayed through portraits and gold-colored discs resembling records. Life-sized mannequins decked out in gold glitter and mirrored heads add to the thrill…as if they’d come alive any second and join the party. Layering the space in moody materials, the brand uncovers an aura everyone can chill to.
PROJECT: Concept rebrands inside a hotel
LOCATION: Hotel 50 Bowery, New York, New York (between Canal & Bayard)
RENOVATION TEAM: Sweeten general contractor
INTERVIEW WITH: Three Kings Restaurant Group, Food & Beverage Brand Manager Paul Carrigan
Paul: Concept is an after-hours venue set up for a dynamic nightlife offering a thematic sequence of music programming designed to cater to downtown New York.
Sweeten: What led to the remodeling of your space?
Paul: We had a change in brand direction for our basement lounge space.
Sweeten: Can you describe the theme that you were looking to create during the renovation?
Paul: Our new theme is “beautiful fantasy.” We wanted to build a strong look concurrent to the “urban oasis” idea, found throughout the hotel, into the nightclub and adapted this into the world of nightlife, adding darker, more seductive elements, and motifs.
(Above) The custom bar countertop is fabricated by Interiors Palace.
Experience the beat and the menu at Concept all night long; 50 Bowery, NYC
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