The Corcoran Group’s Pre-Sweetened Flatiron Kitchen

by Kerry O'Brien

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We know first-hand how daunting it can be to envision renovation options as you’re standing in a crowded open house. This week, we are beyond psyched to share a first look at our new partnership with Corcoran, New York’s preeminent real estate group. We’ll be partnering with Corcoran to help buyers and sellers demystify the renovation process, understand design options for particular properties, and break down potential upgrades at various price points. Over the next few months, you’ll see more information for first-time buyers about how to value renovations for properties on the market, ideas for new homeowners looking to undo the renovation decisions of prior owners, and guidance for sellers looking to maximize their re-sale value or refresh a property before it gets listed.

In our first video take, Sweeten founder and CEO, Jean Brownhill Lauer, and Sweeten Expert Kent run us through kitchen renovation options, in under a minute, for a one-bedroom apartment on the market for $525,000.

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To keep the budget in the $10k – $30k range, Jean focuses in on the most immediately visible elements of the kitchen: new tile and backsplash, under-cabinet lighting, painting cupboards, and a possible high-impact splurge on new countertops. With a $30k – $60k budget, Jean and Kent help us picture a more transformative project: opening the kitchen up to the living room, creating a custom prep and dining island, bringing millwork finishes from the living room to new kitchen cabinetry, and re-doing the kitchen floor. Now press play!

https://www.youtube.com/watch?v=k614tTkA76Q

We’re just getting started with this new Corcoran collaboration and can’t wait to share more with you as the spring real estate market warms up. Stay tuned for more in the works from Jean and Team Sweeten.

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