Sweeten is a free service that matches people with major renovation projects to the best general contractors, offering personal support until the job is done.
Trained architect Jean Brownhill founded Sweeten (as in “home, sweet home”) in 2011 after a maddening attempt at renovating her own Brooklyn townhouse. Contractors in the network must meet a high standard and are accountable to get the work done right.
Today, we have more than $1 billion of construction in the pipeline for residential and commercial projects, and we share educational content as well as real-life renovation stories.
JEAN BROWNHILL, FOUNDER, CHIEF EXECUTIVE OFFICER
Jean has 15+ years of experience in residential and commercial architecture, construction, project management and systems. While working in Global Architecture at Coach, she won the company’s Chairman’s Award for the creation of web platforms for construction of stores worldwide. Jean received a Bachelor of Architecture from Cooper Union and was one of nine recipients of the prestigious Loeb Fellowship in 2011 from Harvard University’s Graduate School of Design, where she developed Sweeten. She is one of only 11 African-American female entrepreneurs in the US to raise more than $1M in venture capital. Jean has been named "The Contractor Whisperer" by New York Magazine and one of the "Most Innovative Women" in Inc.'s "Game-Changer" issue for bringing trust and technology to renovation.
PREETI SRIRATANA, CO-FOUNDER, CHIEF OPERATING OFFICER
Preeti has over 10 years of experience in commercial architecture, and served as one of the original Senior Designers of Ground Zero, the NY Jets Training Facility, and Masa Restaurants worldwide. He is also the Chairman of Apex for Youth, NYC’s largest non-profit youth organization that empowers children from underserved Asian and immigrant communities, where he co-founded Central Queens Academy, a charter school. Preeti received a Bachelor of Science from the University of Illinois at Urbana-Champaign, a Master of Architecture from Columbia University, a Master in Public Policy from Harvard University, and holds an Official Commendation from the City of New York.
SHERATAUN NUSS, CO-FOUNDER, CREATIVE DIRECTOR
Shera’s award-winning talent for design and content creation has been recognized in publications and exhibitions internationally. Prior to co-founding Sweeten, she was a designer and research consultant for design and construction firms throughout NYC. Shera received a Master of Architecture from Rhode Island School of Design and a Bachelor of Science in Architecture from University of Illinois, at Urbana-Champaign, completing one year of studies at l’Ecole National Superieure d’Architecture in Versailles, France.
RANDI MacCOLL, CHIEF MARKETING OFFICER
Randi’s background spans 20 years of expertise in brand development, content, and partnerships across digital, print, and TV. As marketing lead at Architectural Digest (AD) and at 1stdibs, she brings a record of building teams and award-winning programs that spark engagement, revenue, and publicity, including the AD Greenroom at the Oscars and the AD Design Show. Most recently, she was CMO of premier cooking school ICC, founded as the French Culinary Institute. Randi has a Bachelor’s degree in Journalism from the University of Florida and a Culinary Entrepreneurship diploma from ICC.