The way Swee10 got its name.
We loved the idea of “Home Sweet Home”, but really we came to Swee10 after throwing around words that meant to make better or improve. Agnieszka initially came up with aerate, which led to carbonate, which led to effervescent, which somehow led to sweeten which led to Swee10. We love the indirect reference to home sweet home, to cross-stitch, to handmade, to the binary code, and the play between the x unit of embroidery and pixel unit of the digital. After all we’re an online offering that facilities an offline process. Yes, an actual person will be painting, sanding, building and remodeling your space and we really love that!